Monthly archives: March 2018


Astaxanthin – the king of antioxidants

This month we’re focusing on an exciting new ingredient, astaxanthin. For those who aren’t familiar with astaxanthin (as-ta-xan-thin), allow me to acquaint you with one of nature’s most potent antioxidants, and the many reasons why astaxanthin would be a fabulous addition to any supplement regime. […]


Introducing AstaPure® Astaxanthin complex 1

We are very excited to announce the launch of the latest addition to our Pure Essentials range AstaPure® Astaxanthin Complex, a carotenoid antioxidant complex offering multiple health benefits.  Natural astaxanthin extract from Haematococcus pluvialis (H. Pluvialis) microalgae is great for supporting antioxidant levels and protecting […]