Igennus partners with children’s literacy charity, Volunteer Reading Help to launch the Better Reading Campaign

The Better Reading Campaign launched this month to combat the low levels of literacy amongst children, with one in five primary school children not reaching the required standard. The campaign is calling for an improvement in support for children who have fallen behind with their reading, by introducing more one-to-one volunteer helpers to develop enthusiasm, confidence and ability.

Strong evidence points towards a link between low literacy levels, underachievement and crime in later life; with 60% of prisoners having difficulties with basic literacy1 and a quarter of young offenders having reading skills below the average seven year old.2

As part of the Vegepa & VRH Better Reading Campaign, we have pledged to donate 50 pence to VRH from each box sold or our specialist food supplement Vegepa E-EPA 70 Orange Chewables.

Vegepa E-EPA 70 is a highly concentrated fatty acid supplement containing a patented blend of 70% ethyl-EPA and anti-inflammatory GLA. EPA is a unique type of omega-3 fatty acid renowned for its neuroactive properties (moderating cognitive function), extracted from anchovy oil and purified to a highly concentrated form suitable for clinical dosing.

Steve Hawe, VRH Director of Fundraising and Communications commented: “Volunteer Reading Help is extremely excited to be launching this partnership with Igennus Healthcare. It is only with the help and support of companies like Igennus that we are able to continue our vital work.”

Mina Nazemi, UK Manager and spokesperson for Igennus, commented: “We are delighted to be partnering VRH and donating funds to help the charity provide invaluable support and development for children. With mutually aligned goals, we hope to contribute to raising awareness of issues relating to children’s literacy. It’s clear that these are problems which need to be addressed with long-term solutions, and the phenomenal impact of VRH’s work is evidence of this – not just at the individual level, but the wider social and economic impact too.”

Vegepa E-EPA 70 Orange Chewables are priced at £10.99 for 60 x 460 mg capsules. Available from shop.igennus.com and all good independent health food stores


1. http://www.literacytrust.org.uk/assets/0000/0422/Literacy_changes_lives__prisons.pdf

2. http://www.literacytrust.org.uk/assets/0000/0422/Literacy_changes_lives__prisons.pdf

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